The management firm plans a pre-launch promotional campaign for debut music acts, employing content marketing like rehearsal footage and teaser images to generate excitement. They emphasize early engagement with fans, offering exclusive content, merchandise, and perks through fan club memberships, fostering ongoing interaction via social media and online communities. K-pop's model highlights fan devotion, utilizing reality shows and social media to connect with followers. Artists act as brand advocates, collaborating with renowned brands and utilizing virtual reality services during the pandemic to maintain audience engagement. Employing a diverse range of promotional tools fosters brand loyalty and audience connection, essential for sustained success.